Technology and the capabilities of mobile communication have changed the world and the ways we do business over the past three decades. You can instantaneously connect with a personal or business associate and resolve an issue in a fraction of the time required to have a face-to-face encounter. Adding in the time taken to set a meeting and getting the calendars to align creates additional delays, and we live in a world where delays cost us opportunities. The capabilities of technology and remote communication have shifted our society into a population demanding and customarily receiving immediate results, feedback and instant gratification. Let us, however, take a moment to consider the flip side of these benefits. Despite the efficiencies gained, what are we losing?
Personal connections continue to drive the human element in business relationships. Without the Human2Human interaction, we are lost in a sea of uncaring technology and black and white screens. Perceived indifference between parties continues to be one of the primary roadblocks in successful business relationships. Whether a transaction is business-to-business or business-to-consumer, the majority of these are person-to-person at the core. When parties feel undervalued, relationships fall apart and any type of loyalty dissipates. In a day and society where Human2Human connection is found less often and continues to disappear. The effort to personally reach out and meaningfully communicate can prevent many of our modern day communication issues.
Make time to connect in person
Communication via technology often presents the opportunity for misinterpretation. The human face can present over twenty expressions. Voice tone presents another dimension, and overall body language completes the message. Without these elements, many messages can be received much differently than intended. A poorly written email or one written with sarcasm or intended humor can easily relay a very negative message to a recipient unfamiliar with the author, culture or tone. A perception of being undervalued and miscommunications such as these can easily damage a transaction and overall business relationship. Taking the time to connect in person prevents these misinterpretations regarding intent, candor and how the business relationship is valued. The most advanced virtual reality technology cannot identify the subtlety of human emotion and attitude.
The people behind the transaction
Human2Human interaction and respecting the value of personal connections remain important in today’s digital age. Despite technological advances accelerating each day, the future is still human. While technology increases efficiencies, speed and the ability to work and communicate remotely, traits such as honesty, integrity and trustworthiness cannot be relayed online. These traits build trust and relationships, and relationships keep businesses going and growing. Many vendors or companies may sell the same product with very little differentiation. What gives one company the edge? The edge and the advantage are found within the valued relationships and the Human2Human connections obtained. The perception that this company or this individual cares about the people behind the transaction makes the ultimate difference.
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