When it comes to the things in life that we value, we tend to look for the same things in our lives then we do in the businesses that we frequent. When we look for a new business to use, we want to know that there are good people behind these companies. That’s why this blog post will feature some of the values that we look for in our favorite businesses.
We all like authentic people. We like authentic businesses even more. Why do we like these types of businesses? Because the people running these companies are not afraid to be themselves.
You can be more authentic in business by showing your followers on social media that what you do isn’t “magic”. For example, if you have an event planning company, you can show a “before” and “after” picture of the hall at which you’re holding an event.
Who doesn’t like a loyal person? These people stick up for their friends and family, through thick and thin. Shouldn’t the businesses that we frequent do the same? Businesses should value customer loyalty above all else.
How can you foster customer loyalty in your business? For one thing, give your customers things about which they can brag! Do you give your customers the best service in town? What about the best prices? What are you doing to foster customer loyalty?
Responsibility: it’s a word that almost no one likes. But it’s an important word. It’s a word that all company owners take on as a practical mantra. For a company owner, it’s certainly a given. But how do you pass it on the customer?
What you will have to do as a company owner is let them know, through blog posts and social media, that you feel responsible for them. If you own a garden store, you might take on responsibility for your customers having the best garden for their situation. Or if you’re a personal trainer, you might take on responsibility for the results of your clients. You care about your customers, so you might take responsibility for their results.
Everyone likes joyful people in our life. We value being around them in our personal life. We like them, even more, when we encounter them during the course of our day. So how can you cultivate more joyfulness in your company?
One practice you can do with your employees is a gratitude exercise. At the start of every morning, you can have all of your employees or group go around and say one thing that they are grateful for. Studies have shown that people who are more grateful are happier.
Who likes a liar? As the owner of a company, you certainly don’t. While saying the easier thing to a customer may get you by one time, you’ll pay for your less-than-spotless treatment of the truth over time. So saying the truthful thing may make for an upset customer. But lying to customers will make for many upset people. Which would you rather have?
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