In these times of loudness how do you stand out of the crowd with your business? Why should potential partners deal with you and not with your neighbour? In what way can you connect them to you, your business and your brand and turn them into repeat customers? I have been struggling with questions like this in the past. The more technology became the new normal when communicating with (potential) customers, the more difficult it became to stand out.
Think about it; when potential customers look for suppliers, they start their journey nine out of ten times online. They will visit websites, read blogposts, scan whitepapers and maybe even do some investigating in financial reports. I bet you they will find the same information for all companies; they are all the best in their field, they all won awards, they all have fantastic customer reviews. So, at the end of the day, the potential customer is confused. It can not find any differentiation in brands.
The differentiator does exist though. The differentiator is YOU. Unfortunately, you do not get the chance to meet all your prospects in person. As said, some will research online and not reach out. So, it is very important that you try to make the differentiator (YOU!) as visible as possible, also online. All a bit vague for you?
Be the trusted, genuine advisor.
It all comes down to this: Be the genuine, storytelling trusted advisor your client wants to have a conversation with.
- Genuinity, how genuine is someone really? From time to time you might play a roll, but genuinity will get you furthest.
- Tell a story; (a genuine story of course) Take your customers by the hand without patronizing them; take them on a journey which leads them to your solution/product.
- Be the trusted advisor; Work on your (online and offline) reputation. Become the subject matter expert. Expose this via blog posts or public speeches. Have your current client base underline your capabilities.
- Have that conversation; great if you let Facebook handle your automatic replies! But you are the one that will have the actual conversation with your clients. Make it matter and be genuine.
If you make this your mantra, you can only be successful.
Learn, Do and Teach.
It was actually the genuinity that caught my attention in the story of Jay and Stuart. . They not only positioned themselves as trusted advisors pretty rapidly, it was their story , underlined by people who had followed their path, which made me curious. And I know, normally curiosity kills the cat 😊 but in this case it made me rise like a phoenix!
Have a look at their free video trial and experience first hand how their story can make you change your life!
Have a great week and remember: Be the genuine, storytelling trusted advisor your client wants to have a conversation with.
Enjoy your Day and Focus on your Dreams !